Using Wellness to Engage Baby Boomers

Posted: September 23rd, 2011 | Author: Jerry Weider | Filed under: Uncategorized | No Comments »

September 23, 2011 by eJP
Filed under Opinion by Michelle K. Wolf

Listen in to almost any group of over-50-year-olds and it won’t be long before you hear health issues discussed. From getting recently diagnosed with pre-diabetes, a breast cancer diagnosis for a sibling or the complicated issues involved intaking care of an aging mother with dementia, health and wellness issues loom large for the baby boomer generation, born between 1946 and 1964.

And yet aside from a Misheberach for a family member who is ill, or home-cooked meals from a Chesed Committee to see a family through chemo, many synagogues, schools and other Jewish institutions provide little to middle-aged community members who are either trying to prevent major illness or cope with an on-going, chronic condition that is not an acute medical condition.

The assumption is often made that all synagogue members and parents of day school children have good health insurance, which flies in the face of the national uninsured rate of 16.3%, as reported by the US Census Bureau just this month. And even for those who have health insurance, many are under-insured with huge deductibles.

Preventive wellness programs in every Jewish venue can go a long way to showing the baby boomer generation that one of their primary concerns is closely aligned with the priorities of the Jewish community. Lay-driven committees can make suggestions for more nutritious food at events, such as always having a healthy alternative at kiddishim and meals including fresh fruit and vegetables whenever possible. Walking clubs can be formed at places where people are already meeting or in the neighborhoods where congregants live.

For Jewish community members facing cancer, both practical assistance and emotional support are needed. Buying groceries, driving carpool, even helping out with keeping the houseplants alive during chemo and radiation can all be coordinated by volunteers supervised by staff. Emotional and spiritual support can come from Rabbinic staff and specially trained paid social workers.

Family caregivers of children, siblings or parents with developmental, intellectual or mental disabilities, Alzheimer’s disease and other chronic medical conditions need long- term help for the “marathon” of their daily lives. A few hours of volunteers’ respite every week gives the caregiver the chance to get a haircut or go to the gym, making a huge difference in their quality of life.

As a Jewish communal professional who has worked for both Jewish agencies and voluntary health agencies and sees much overlap in clients in both settings, I see the need to bring the two worlds together. As the parent of a teen with developmental disabilities and an aging father with emerging health issues, I say, “if not now, then when?”

Michelle K. Wolf is currently the Director of Foundation and Government Relations for the American Diabetes Association, Los Angeles market and is the former Director of Caring for Jews in Need at the Jewish Federation of Greater Los Angeles. She is also the co-founder of HaMercaz: the one stop for Jewish families raising a child with special needs.


Blame It on the Boomers

Posted: September 18th, 2011 | Author: Jerry Weider | Filed under: Uncategorized | No Comments »

Blame It On The Boomers
September 13, 2011

Matt Thornhill of The Boomer Project is one of my favorite marketing pundits on my generation.

In Blame The Boomers (Again) on the blog Engage:Boomers he takes on those who say the Boomers are to blame for America’s decline — e.g., the theory of NY Times columnist Tom Friedman.

Since we’ll all be trying to raise money from Boomers for the next few decades (the youngest Boomer is 47 years old), it’s useful to compare theories on what these rascals are all about.

Says Thornhill:

“… more than any other generation today, Boomers are waging an economic revolution that will slowly but steadily shift societal views of economic success from what’s happening on Wall Street back to what’s happening on our streets.

Signs of this change are already showing up in the personal finances of Boomers and how they are consuming goods and services.

For example, Boomers are now hoarding their nuts rather than displaying them for all to see. How? The old-fashioned way, by prioritizing their needs over their wants and living on a budget.”

He continues:

“We know it’s easy to blame Boomers for, well, everything. But maybe it’s the Boomer generation’s ultimate legacy to shape a new ethos for our society — responsible consumerism.

It seems the message of Depression-Era parents has finally taken root in the Boomer brain: save money and live within your means. Boomers account for only one in four Americans, but they are responsible for over two-thirds of consumer spending. If they consume in a more responsible manner, so too will others.”

If Thornhill is right, where does charitable giving fit into the Boomer mindset of ‘responsible consumerism’?

Less impulse giving? More demand for evidence of results and performance? More loyalty once they’ve found a charity that ‘works’?

What do you think?

Tom